Consuming Kids (summary) :: essays research papers fc

Technology & purchase order (HUM110-80)CONSUMING KIDSSummary on Article, Pubic Attitudes Toward the Youth Marketing labor & Its Impact on ChildrenFew public opinion polls comprise concerning the burgeoning youth marketing assiduity. We in that locationfore conducted an online survey of 978 U.S. residents in the Spring of 2004. Results rede that a large majority of respondents believe a) that the youth marketing industriousness is harmful to children and has questionable ethical practices b) that the industry contributes to a variety of problems earthy in youth c) that most of the marketing which takes place in schools is inconceivable and d) that marketing directed at children infra 8 years of mature should be prohibited, (Kasser and Linn).This survey was born out of concern that there are few statistics on the effects of marketing industrys impact on our youth. Just as the article on devour Kids raises awareness about children being lured into believing they cant break without things and the problems rising out of it. This survey makes us aware of how this market is involuntary to sacrifice the sanctity of family life by undermining the parents via their television while children jibe mega hours of uninterrupted commercials aimed at them. These surveys were compared with a couple of sparsely completed otherwise ones. The respondents felt that problems such as aggressiveness, materialism, obesity, lack of creativity, overly sexualized behavior and self-esteem, were noxiously influenced by the youth marketing industry. The solutions were simple enough, over half believed that schools should be commercial free zones, childrens television should be commercial free, (PBS has it), marketing to children should be subject to more government oversight, marketing to children 12 and under should be prohibited. There has got to be a stemming of the tide of the marketing industry exploiting children at such young ages. The survey results suggested the mark eting industrys is compromising its ethics for sales, is potentially harmful, needs regulation, the school should not be the place to market their products, even though the schools say it is helping them financially.