Fight Club and Our Consumer Identity Essay -- Fight Club Essays

compact familiarity and Our Consumer Identity The cashier in the read Fight Club is questioned closely his devastated condo and decl ares, That condo was my life, okay? I loved every(prenominal) stick of furniture in that place. That was not just a bunch together of stuff that got destroyed, that was me This attitude of defining self-identity by a consumer fadure has pass away institutionalized in the American society. The film Fight Club addresses the immoderate consumerism as a sign of emotional emptiness and as a form of self-distinction. While the title suggests that it is just some other clich action movie, it is not so shallow or narrowly focused. It instead provides the viewer with a provocative view on American society and it raises valid questions close the values embraced by that society. As the film American Beauty dubbed, ...look closer. The film begins with a nameless narrator (Edward Norton), a corporate pencil-pusher who suffers from insomnia. A vivify tells Norton to quit complaining and stop by a support assemblage for prostate cancer victims. He begins to attend this and other support groups, which helps Norton get his ability to sleep and act as an outlet to release his emotions through crying. However, when Marla Singer (Helen Bonhem-Carter), another faker, begins attending his support groups purely for the entertainment value, Norton in one case again cannot sleep. This is the least of his cares because when he comes back from a business part he finds that his condo has exploded. Fortunately, on his flight home he had met the magnetised Tyler Durden (Brad Pitt), who sells soap and has a very unconventional view of life. Tyler offers his dilapidated preindication in a toxic waste part of town to the narrator and he takes a room... ... Man Alive contest. So should we all urinate up all our material possessions and join an urban terrorism cult? Of course not. Nor am I suggesting that either Tyler or Jack are role models that should be emulated. However, it does seem that some Americans care more about their riches defining their identity than life defining it. Tylers gist opens the door to a variety of questions surrounding what defines you as a person. Is it be by your Nike shirt and VW Jetta? Or is it your personality, relationships, and experiences? Do you find someone pleasing purely for his or her looks and Porsche? Or do you love someone because theyre kind, have a great smile, and are insanely funny? done the media and advertisement we are fed the consumer identity. Fight Club just shows another way of looking at self-identity that is aside from the mainstream.