Business Ethics and corporate social responsibility(new) Essay

Business Ethics and corporate social responsibility(new) - try on ExampleThis is apparent in the phoners advertising and sales catalogues which depict aspirational youths maintaining the physical characteristics the play along believes are stimulating to otherwise youths who look toward reference groups to determine and shape their identities. The brand engages the desirable and shuns what the line of products considers the undesirable, the less attractive (Logue 2013). The chief operating officer Mike Jeffries made an explicit commentary that the business hires only nice-looking individuals as sales representatives and managers in-store and that the company does not want people who are not cool to wear the companys clothing (Levinson 2013). The majority of the branded clothing merchandise provided by Abercrombie & wood pussy serves as a billboard for the company, presenting the business trading name in very visible and eye-catching font. As the chief executive officer believe s that this aspirational brand should retain its most loyal markets, this being trends-focused, attractive and youthful buyers, the company believes that marketing to other market segments would depreciate the brand value of the organisation and make it less inspiring to loyal consumers. Offered the chief executive officer in a 2006 interview (which has recently resurfaced in mass media), Candidly, we go after the cool kids. A lot of people dont belong in our clothes, and they cant belong (Levinson 2013, p.1). These comments furious one famous celebrity, Hollywood actress Kirstie Alley, who recently shed considerable weight and after having been the victim of media quizzical about her explosive weight gain in recent years. Offered Alley, blah, blah, blah, blah. That would never make me buy anything from Abercrombie. Ive got two kids...they will never walk in those doors (Winston 2013, p.1). In addition, advocates for the rights of overweight consumers have even substantial mock advertising campaigns in an effort to bring public attention to the alleged unethical behaviours of the company. fancy 1 Mock A&F Publicity Exposing Hostile Sentiment about CEO Comments inception LeTrent, S. (2013). Attractive & Fat ad spoofs Abercrombie, CNN Living. online Available at http//www.cnn.com/2013/05/23/living/abercrombie-attractive-and-fat (accessed 21 May 2013). The CEO responsible for creating this negative public backlash had, historically, stood by his comments, defending the statements as justifiable with brand dodge and corporate rights. However, with a sudden 17 percent drop in retail sales in the United States as a result of the controversy (Become Gorgeous 2013), the CEO offered, We look forward to go along this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying (News Limited 2013, p.2). However, prior to this apologetic statement, Abercrombie & Fitch had been the historical target of special interest groups and general societa l stakeholders for unethical business behaviours associated with alleged pornographically-centric word-painting of its advertising models and for offending youth markets that are, essentially, shunned by the business and its representatives. Sales continue to fall with this company depict by quarter. Literature review Ethical leadership and stakeholder values Some of those who argue that Abercrombie & Fit