International and Strategic Marketing Essay

If you check let out(a) building stars, which we never do, you wouldnt be in backup. - (McMahon, 2010) Dreaming of boastful and roaring telephone circuites, would be a convenient task to do exactly when it comes to action it, troubles, pain, hardships and hurdles argon already in attendance to welcome. starting duration up a assembly line organization or even launching it in other countries is non as easy as it may speech sound. Choosing an constancy, that matches ones interests and wants is unimpeachably a thorny job. A slightest decision or choice make if goes wrong affects the whole business and its profitability especi furthery when the purpose is to hold out it internationally.Taking a business from bottom to the peak is some other toilsome job that can not be possible if proper counseling is not thumpingss. Many small organizations became huge after expanding there business internationally and now they be taken in the list of the result and the most lucky organizations of the planet. All the mastery is not achieved in a day or month besides wise and effective decisions and eliminate budget is needed to be there not only these just excessively the proper allocations of the finances ease businesses in climbing up the ladder.The elaboration of the business is not only obliging to the enterprisers but besides to those who work for the organization. Every person would desire to be associated with a troupe that has a name recognized internationally. As we be related to the agile food chain fabrication, and up till now we throw off clear up almost one hundred and thirteen licences all virtually the dry land, out-of-pocket to which our organization has been able to make attractive profits and a good will among the general public.This couldve also be done in another way by change magnitude the human body of food items we officiate in our menu but again this way the business will remain to be in a limit of only a sing le country and on the second thought we already wee-wee a menu carrying more than hundred dishes covering almost all cuisines. The idea of launching our business world wide may sound a oversized(p) and a tough step but itll second the organization to expand more and also gain recognition on an international level we prevail examples present around us getardised Mc Donalds, KFC, Coffee Day, eye masks and others.The business will be able to maintain its good will among the international consumers. This is going to take a leak an image of business success in the minds of great deal besides this business expansion is usually seen as a prominent feature of the entrepreneurs business efforts and also the efforts make by one to fulfill its vision. Itll also help the business to increase the percentage of its percent in the market. Not only will this but also assist our business to gain more capital through making more shareholders in the organization.By expanding our business i nternationally well be able to produce more customers. Opening up a franchise will result in hiring more employees to take care of the business. This will not only help us but also will create job opportunities for others, causing more interests of other hatful regarding the business. There will be certain(a) incentives given to the business, like tax exemptions, permit to use of property, granting loans if needed and others. The chances of advantageously benefiting ourselves from the economies of scale will amplify.To expand our business internationally all the strategies have been under gone. Having appropriate money for the expansion and also depicting the time to come of the business on an international level or how should we expand our business geographic wise or should the business line be increase? These are some important strategies palee for a proper expansion of a business. (K, 2010) Keeping all these advantages in mind the idea is to break our betting food franchi se in a developed country India.The analysis and studies have shown that fat food exertion there is favorable at an extreme fast pace that is the fast food industry is flourishing by 40% per year. Studies have shown that today more than 10 million workers are employed only in the food cooking and serving all over the world and the employee turnover can amaze up to 200%. (Fast food industry in India, 2009). Moreover our fast food restaurant will get a chance to start in those specific dishes that we provide domestically only. The Indian food industry is expected to generate billions of dollars in the coming years.No wonder the prudence of India is growing incredibly giving chances to international business persons like us to expand our business in the lad of India. Fast food industry has been a blessing to Indian pitch shot and is very much successful in financial ways and also in luck the diligent service food to gain popularity among the citizens. (Shanker, 2010). We not only see the international organization flourishing there but also some big business tycoons have been generated from India like Tata Birla, Ambani and others renowned.India positions second in agri last yield, like foresting, logging and fishing all of this contributes 17% of the Indian GDP in 2009 a slight decrease in its share in GDP, yet is the largest economic sector and also acts a rattling role in the socio economic development in India (CIA-2007) The access deliver of raw materials to the fast food industry in this country is present because of the changing climate its soil holds plant variety with almost 15000 species of high plants (Paroda and Mal, 1989) because of this reason other international fast food chains are flooding into this country.The family line growing competitor with other MNCs does have not only helped us in learning a upsurge of things but has also made us able to figure out our mistakes and ameliorate them. We not only are improving inland but als o that we have a number of people that are expertise in product development, quality standards and service levels. We have the best recruiters present in our organization. This way theyll help in choosing the best management for us internationally. approach shot up with a perfect and flawless franchise in another country will prominently give a tough competition to other fast food restraints.In many Indian cities families have an exposure to western media and western cuisine further the trend of increasing trend of women joining the workforce will also help us in creating sentience closely the western cuisine amongst others who are unaware. except usually the western media accomplishes its job in making them know most our dishes we serve. This way some of our dishes we offer to our customers will not be be strange or weird to them and theyll get easily comfortable with the food.The economy of India has been eased up and most of the tariff and non tariff limitations are any le ssened or have been completely removed from the country this has made possible for the international businesses to make their room in the Indian market. (Fast solid food persistence in India, 2009) There are number of renowned MNCs thinking India for their growth, and they are ready to bring upon changes on their menu harmonise to Indian wants. KFC has amazingly increased the number of meals made of vegetables with receiving of 15% of its revenues on selling vegetable items. Mediratta, 2006) Not only this but Dominos the global leader of pizza delivery, is now repositioning itself in eat out restaurants, as it doesnt make sense to the staff of Dominos to limit their business as a convenient delivery service provider (Kaul 2006) Hence it is important for all the big organizations generating successful businesses all over the world to bring up some changes and variations in their businesses according to the needs and desires of their customers. The customers are termed to be a key of success to such(prenominal) business.But these days Indian food industry is on a shortage of food processing infrastructure, thats why the politics is offering the foreign entrepreneurs with tax reduction and subsidies. (Everyones invited, 2006) With a lot of advantages challenges are equally important and tough to face and our business overly have to face these challenges. Dealing with no challenges there are precisely any business that is tend to flourish. Every business, be it small or big has to face the hardships. Opening up our fast food franchise in India sounds and definitely is productive but at the same time we are loaded with extreme challenges.India is tell to be the richest in destination and its traditions. There are many areas in India where eating at home is established centuries ago and the tradition is still carried on by the descendents. Creating the awareness of dining out with families and changing their eating habits is a slow pitiful procedure. General ly there are a set of people, Hindus and also non- Hindus who do not prefer eating meat or avoid all such meals that slow down the physical and spiritual development of a human body like garlic and onion (Fast Food Industry in India, 2009).Considering their opinions and wants and to show the impact of their opinions is necessary yet will be challenging. As our customers always have been our first priority, maintaining our standards it has to be our responsibility to indulge and delight them through our services and food of their wants. There are people who are now diverging themselves towards the fast food chains due to the western medias exposure in Asian countries this is a helping hand t us but not exactly figure all our problems as there are some fundamentalists who turn out to be a difficult barrier to cover.They provoke people to stand against such believes and force them to stick to their old eating habits. Dealing with such people and making them aware about our products w ill definitely be a difficult job to do. In addition to this, India has some fastidious labor laws because of which it slows down the creation of formal jobs in industries (BBC, 2005) As India is considered to be a hub of multi cultures there are people who belong to a culture where no dishes made of any kind of meat be it sea food or mutton or beef, their belief prohibits them to eat meals mad up of such meats.Cow slaughter is banned in India where Hindus are in majority, it is because what their religion teaches them. Cow they believe is to be holy and they are found to be worshipping them. They consider the beefing process to be forbidden to them by in their religion not only this but according to them not only untouchables, but Indian Muslims and Christians do eat beef. In India cow-worshipping is said to be a vital part of Indian culture (Harris, 2010).Our franchise shall operate in a distinguish way keeping in mind and taking care of all the barriers and limitations provided by the country. It has already mentioned preceding(prenominal) that customers are the main key to the success of any business, be it large or small. The franchise shall be opened up through out the day as India has an extreme night life in big cities and in such areas fast food culture prevails immensely.Not only this will the prices menu and location all be according to the self-seeking of the Indian citizens. The menu like always will be change and for all the vegetarian lovers our menu will have a vast number of dishes cooked with vegetables. As some people are largely concerned about their meals, and if on the other hand they are against eating beef, for such people a separate vegetarian staff will be appointed so that they remain contended with the hygiene issues if they would have any.